I have seen this brand everywhere at the moment, from Rihanna on Johnathan Ross to fashion blogs to a girl who works in afflecks palace. It seems that as soon as a celebrity wears something, everyone wants it. I would have said that it was a new brand but BOY has been around since the punk days of London around the 70's and 80's. It is a kind of cult brand that is making a new fashion wave, the eagle logo and BOY lettering is obviously very iconic and it's great that it is getting a new lease of life (whether that just means that the underground brand is now becoming more mainstream - bad) or not, I really want a t-shirt!

Leave the Boy alone